Blog

Central Asia has long been a crossroads between the cultures of the Mediterranean to the west and Iran, India and China to the east. Even in ancient times, the Silk Road was not just an important trade route, but it also spread ideas, cultures and religions in both directions. Even today, Central Asia forms an important bridge between Europe and Asia. The five countries of the region, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan and Turkmenistan, share the same name ending “stan”, which comes from Persian and means “country”.

Schrack Seconet's Area Sales Manager Larissa Kirsch has known Central Asia since childhood. In the interview, she talks about the particularities of the business culture there.